3 years ago
The Ultimate Guide To Equestrian Marketing
Here at Rural Radar, we’re always talking about the importance of marketing your equestrian event, centre or company correctly. While these hints and tips are extremely helpful for many equestrian companies, we’d like to use this blog post to look at the bigger picture.
Before You Start
Kick-starting a equestrian marketing campaign is an exciting time, but first you need to make sure that you have something valuable to sell.
While a small amount of marketing in the build-up to your equestrian event, centre launch, new facility launching or team member joining may be worthwhile, remember that consumers have short memories and are likely to forget about your campaign before your event, service or product is truly ready if you begin your promotion too early. In addition, your equestrian company or centre must have a strong visual brand before you can begin marketing.
Have a logo designed, decide on the typefaces your company will use in all communications, and decide on the general theme or colour scheme that your company will use. Changing your visual identity or failing to establish one at all will weaken the appeal of your company or centre and make you look unprofessional.
Finally, ensure that you have established your exact marketing budget before starting to spend it. Setting a strict budget ensures that every marketing decision you make is a tough one, so you won’t start spending money unless you can be sure of the ROI you’ll receive.
You must also be aware of the ongoing cost of marketing, not just the amount that you spend each week on marketing, but also the time investment. Which employees will be responsible for social media accounts? Who will order the next print run of your brochures?
While digital marketing is all the rage these days, offline methods of marketing shouldn’t be ignored. Here are a few forms of offline marketing you might wish to consider as part of your equestrian marketing strategy:
Online marketing is an increasingly important element of equestrian marketing strategies. Of course, online marketing is a broad term. We’ll break it down into different platforms:
Marketing your equestrian company doesn’t need to take a huge dent on your marketing budget – you just need to be strategic on how you do so and you’ll be on your way to receiving regular customers and visitors. Just take the tips we’ve shared above one step at a time.